SEO stands for Search Engine Optimization. It is a set of practices and strategies used to improve a website’s visibility and ranking on search engine results pages (SERPs) like Google, Bing, and Yahoo. The primary goal of SEO is to increase organic (non-paid) traffic to a website. SEO begins with keyword research. This involves identifying the search terms and phrases that people use when looking for information related to your website’s content or products. Search engines also consider user experience when ranking websites. A well-designed, easy-to-navigate website is more likely to rank higher.

High-quality, valuable, and relevant content is a crucial part of SEO. Content that answers user queries and provides value is more likely to rank well in search results.